CUE serves as the premier trade fair for event, installation, and entertainment technology, offering a comprehensive overview of technical facilities for both indoor and outdoor stages. It has become the enduring gathering place for professionals in the event industry and performing arts.

Established in 1987 by the Foundation for the Theatre Technology Exhibition, CUE originated as a collaborative effort among suppliers in the theatre industry. The primary goal was to create a non-profit exhibition dedicated to meeting the needs of technicians. This foundational principle remains central to CUE, even during the upcoming CUE2026. The Netherlands is renowned internationally for its high-quality stage technology, emphasizing key values such as quality, safety, and reliability. As the industry adapts to the increasing trend of interactivity, CUE2026 emerges as the pivotal forum for sharing knowledge, experiences, and innovations to uphold the existing standard of excellence.

CUE transcends the focus on materials, delving into the underlying principles and creativity. Stands will showcase examples of technical ingenuity, and demo rooms will be available for live product demonstrations. The CUE Experience, featured at CUE2026, will provide an additional hall where exhibitors can allow visitors to see, hear, and experience the innovative technologies they offer. The range of possibilities includes stages, fog screens, smoke projections, 360-projections, VR demos, and more, creating a truly immersive experience for attendees.

Over three days, Rotterdam Ahoy transforms into the professional platform where exhibitors present their products and services in the realms of events, installations, and entertainment. CUE seamlessly integrates tried-and-tested technologies with cutting-edge multimedia solutions. Professionals attend CUE to stay abreast of the latest technical developments, foster existing professional networks, and explore new connections and investment opportunities.